Tory Burch began her fashion label – "Tory by TRB", later known as "Tory Burch" – in February 2004, launching it with a retail store in Manhattan's Nolita district. Most of the inventory sold out on the first day.
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Tory Burch is wildly successful. Her eponymous fashion line, which includes high-end handbags and Reva ballet flats, is ubiquitous.
Tory Burch was launched in February 2004 as a lifestyle concept with multiple product categories, including ready-to-wear, handbags, shoes and jewelry.
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It was also unusual to launch with multiple categories, but from day one it was a lifestyle brand. In February 2004, during New York Fashion Week, we were ready ...
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