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  1. Incoming search terms are important for understanding user intent and optimizing content. Here are some key points related to search terms and keywords:
    1. Always consider the search intent when choosing keywords.
    2. Examine long-tail keywords for more specific targeting.
    3. Monitor the search terms report in Google Ads to refine your strategy1.
    4. Search engines allow for advanced searches, including leaving blanks in search phrases or excluding words from results2.
    5. Search terms help decipher user intent and are important for effective SEO and PPC campaigns345.
    Learn more:

    How to Choose the Best Keywords (With Search Terms in Mind)?

    • 1. Always consider the search intent ...
    • 2. Examine long-tail keywords ...
    • 3. Monitor the search terms report in Google Ads
    ahrefs.com/seo/glossary/search-term

    Search engines and search terms

    • Helping users There are several ways search engines try to help their users find what they’re looking for. ...
    yoast.com/search-term/
    • What Is a Search Term? Search Term vs. Keywords ...
    • Why Are Search Terms Important? Why Are Search Terms Important? ...
    • Deciphering Search Intent Through Search Terms Deciphering Search Intent Through Search Terms
    loganix.com/what-is-a-search-term/

    The major difference between the two depends on who uses them and why:

    • Marketers use keywords to create SEO and PPC campaigns
    instapage.com/blog/keywords-vs-search-terms

    These keywords are used by:

    • SEO professionals or agencies to rank a website or page
    keywordtool.io/blog/search-terms/
  2. People also ask
    There are many ways to work with search terms and keywords. For example, selection of keywords when creating and managing ad campaigns. Sponsored listings are best managed by careful selection of search terms and keywords and everything that revolves around keywords which competing sites often bid for in terms of cents-per-click.
    Google Trends is another free Google tool that can help you identify and analyze search terms. Here’s how it works: Let’s say you’re selling metal water bottles through your ecommerce store. You’re interested in search terms in Google related to water bottles. Navigate to Google Trends. Enter your basic topic or root search term in the search bar:
    Think of the last thing you Googled. That was a search term. That’s because a search term is anything you type into a search engine. Really—anything. You need to understand the Google search terms people use to find your website or ads. That’s because you can use this knowledge to get better search engine marketing results.
    In an ideal world, the search term entered by a potential visitor would be the keyphrase you’re targeting, and your optimized page would match their search intent. But, as we already mentioned, search terms are often unique for each user, can differ in emphasis and could even contain errors.
  3. What are search terms and why should you care? - Business Video

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