There are a few ways to identify the search terms users are actually typing into Google: 1. Use the Keyword Overview tool 2. Take a look at the Keyword Magic tool 3. Research in the Keyword Gap to… See more
What Are Search terms?
Search terms are the exact words or phrases users enter into search engines when they are looking for information, products, or services online. Think of the last thing y… See more
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Why Do Search Terms Matter?
Search terms tell you exactlywhat people are searching when they find your website or search ads. That’s incredibly useful information. Why? Because you can use search ter… See more
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Search Intent For Search Terms
Search intent is the purpose of any online search. When you can see the search terms used to access your website or search ads, you learn a lot about the user’s search inte… See more
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Search Term Examples
Let’s look at some more real-world examples of search terms and how they interact with keywords. We’ll look at organic (SEO) search terms and paid Google advertising(… See more
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Turn Search Terms Into Valuable Keywords
You’ve just learned how to find and analyze search terms for your website. But that’s only half the battle. You also need to optimize your pages for those terms. That’s where you … See more
WebNov 16, 2023 · A search term is a word or phrase that users type in a search engine's box. Learn how to find and use search terms for SEO and Google Ads, and the difference between search terms and keywords.
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