Towels that are heavier, more expensive or higher quality have a greater GSM than cheaper towels that tend to fall apart more easily. Typically, the more loops that are woven into a towel, the higher the GSM. The lightest towels are 300 to 400 GSM. A decent-quality, medium-weight towel runs 400 to 600 GSM.

White. The use of white towels is quite traditional and widespread. People typically prefer using white towels in their bathrooms and bedrooms since white complements most colors.

High-quality Turkish and Egyptian cotton produce the best, softest, and most absorbent towels. Whether you need them for yourself or your guest bathroom, cotton bath towels are multitaskers and ideal for everyday use.

Material: Throughout testing, I learned different materials are geared toward different skin benefits and goals. For example, muslin exfoliates well, while polyester is relatively good at removing makeup. Ultrafine microfibers are excellent at removing makeup.