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  1. Kyle Larson wins Kansas in NASCAR's closest-ever finish: 3 …

  2. Questions and answers about NASCAR’s new media rights deal

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    But attendance at race tracks and television ratings have not backed up that theory. Admissions revenue for most tracks was public through 2018, and the sport had seen drops in admissions revenue for 11 consecutive years. NASCAR now faces the challenge that those new fans remain fans.
    Also, attendees under 35 are nearly twice as likely as the rest of NASCAR attendees to be Black or Hispanic. For its camping sales, 41% of campers are new fans, compared with 27% in 2019. NASCAR’s research through its fan council indicates that those who are 18-to-34 are more enthused about the new owners in the sport this year.
    At its tracks this year, its database shows that 30% of attendees are new, and new attendees are twice as likely as returning fans to be under age 35. Also, attendees under 35 are nearly twice as likely as the rest of NASCAR attendees to be Black or Hispanic. For its camping sales, 41% of campers are new fans, compared with 27% in 2019.
    NASHVILLE, Tenn. — NASCAR’s historic new media rights agreement features the first Cup races to be exclusively streamed, fewer races on network television and more money for teams. But what does it mean for fans? MORE: NBC part of new media rights deal with NASCAR beginning in 2025
  4. NASCAR hoping that uptick in fan attendance, improved …

  5. NASCAR (@NASCAR) | Twitter

  6. NASCAR allows fans at race, gets biggest sports crowd since …

  7. NASCAR releases top five drivers in All-Star Fan Vote

  8. NASCAR - Facebook

    WebNASCAR. 5,185,044 likes · 68,342 talking about this. Welcome to NASCAR’s Official Page!

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