We usually distinguish between four types of search intent:

• Navigational intent: Users want to find a specific page (e.g., “reddit login”)
• Informational intent: Users want to learn more about something (e.g., “what is seo”)
• Commercial intent: Users want to do research before making a purchase decision (e.g., “best coffee maker”)
• Transactional intent: Users want to complete a specific action, usually a purchase (e.g., “buy subaru forester”)