Hedi Slimane, who was named creative director of the brand in 2012, brought other significant changes with him. For instance, he changed the brand's name: Yves Saint Laurent became Saint Laurent Paris. This re-branding also included the incorporation of an edgy aesthetic, which Saint Laurent is known for today.
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Yves Saint Laurent (fashion house) ; Trade name. Saint Laurent ; Company type, Subsidiary (SAS) ; Industry, Fashion ; Founded, 1962; 62 years ago (1962) in Paris.
Founded in 1961, the yves saint laurent brand revolutionized fashion with the introduction of luxury ready-to-wear with the Saint Laurent Rive Gauche ...
When I first heard the rumor that Yves Saint Laurent's new creative director Hedi Slimane was looking to change the iconic French luxury house's name, ...
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Jul 9, 2012 · It came as quite a surprise recently when iconic fashion brand Yves Saint Laurent announced that it will change its name to “Saint Laurent Paris ...
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Yves Henri Donat Mathieu-Saint-Laurent (1 August 1936 – 1 June 2008), referred to as Yves Saint Laurent or YSL, was a French fashion designer who, in 1962, ...
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News collection : Fashion house Yves Saint Laurent is to change its name to Saint Laurent Paris as of spring-summer 2013. The change, which was confirmed by ...
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Jun 21, 2012 · The Yves Saint Laurent ready-to-wear collection is to be rebranded Saint Laurent Paris. The change marks the growing influence of the newly ...
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