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What's the difference between a search term and a keyword? A search term is a word or set of words a person enters when searching on Google or one of our Search Network sites. A keyword is a word or set of words that Google Ads advertisers can add to a given ad group so that your ads are targeting the right audience.
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Keywords vs. search terms. A keyword is the exact word or phrase a marketer is targeting in a paid or organic search campaign. For instance, to win an auction ...
Nov 16, 2021 · Keywords are the phrases and words that you wish to match to the user's search query. These keywords are related to your products and services.
Nov 27, 2023 · In casual conversation, the terms “keyword” and “search query” are often used interchangeably, but there is actually a difference.
Search terms are the exact words and phrases that search users enter into the Google search box. Keywords, on the other hand, are the words and ...
Oct 20, 2023 · No, a search keyword is just one word while a search keyword phrases are any number of words. Long-tail keyword phrases are keyword phrases that ...
Aug 16, 2023 · A keyword is a particular term, but a search term may contain different words with a keyword placed in various orders. To track SEO campaigns ...
Keywords are a kind of "target" along with product targets. There are different types of keyword match types: exact, phrase, ...