In an interview in 2001, Thomas reflected on his mistakes. He said that they tried to be at the forefront of trends by introducing the coolest and most advanced clothes. They were essentially oversupplying the demand. The consumers really did not respond to the new initiative.

Is Tommy Hilfiger a luxury brand? Tommy Hilfiger is a world's well-established luxuary and respected fashion brand known for its classic American preppy style, it doesn't traditionally fall into the 'luxury' category.

Inspired by iconic pop culture and Americana heritage, the designer and his brand are driven by an everoptimistic vision to break conventions and celebrate individuality.